USING OF FUZZY MODELLING IN ANTI-CRISIS MANAGEMENT OF AGRICULTURAL ENTERPRISES

Abstract

The article systematizes the different views of scientists in relation to the anti-crisis management of enterprises and emphasizes the importance of its use in enterprises. There was noted the necessity to introduce the perspective directions of economic activity of the enterprise, forming its image, ensuring competitiveness, profitability, and development. In order to make effective management decisions under uncertain dynamic environment, it is suggested to use fuzzy modelling for the prevention of the crisis occurrence. In order to present the possibility of using such an approach in the practical activity of agricultural enterprises, in particular which are engaged in dairy farming, we proposed an informational and logical model for determining the forecast average price of milk, taking into account the indicators of its quality, that is based on the theory of fuzzy sets and fuzzy logic. In the context of anti-crisis management, there was substantiated the possibility of using the proposed model, as a basic one, in any agricultural enterprise in order to improve its activities.